I am very excited to launch a weekly style spotlight on local movers and shakers in the South Florida area that are making fashion forward headlines and bringing their dreams to the masses. With time, I hope to expand not only within beauty and fashion, but also into the food and nightlife scene that continues to make waves in the growing metropolis of Miami.
I couldn't have done my first spotlight without a little help from my friends. Literally. It gives me great pleasure to get to talk to two very dear friends, who left their day jobs, took their vision of luxury bridal consignment, and made it into a booming reality of over 300 dresses. And what bride doesn't love a good deal on a name brand wedding dress?
I sat down with Viviana and Jenise, Co-founders of La Vie En Blanc, to dish on all things budget, brides, and their big day!
FSF: First off, I love the fact that I'm interviewing two of my dearest friends, so this is going to be fun right off the bat! How are you guys doing? I always picture you guys drowning in a sea of wedding dresses. Am I right?
LVEB: Thanks so much for taking the time to get to know us a little better - well, at least the La Vie En Blanc side of us. We're actually doing great! Your imagination is fairly accurate. We feel fortunate to be doing something we love and are so passionate about. We joke that we bleed white.
FSF: Walk me through a typical work day at LVEB. What does it look like?
LVEB: Well it's hectic and we love it. Between meeting with brides shopping our collection and visiting bridal shops and individual consignors to pick up gowns, we keep pretty busy. We respond daily to brides looking for specific designer gowns and hoping we have it for less. There are the visits to luxury properties throughout South Florida to plan our upcoming trunk shows. We also manage to squeeze in some champagne and mani/pedi meetings which are definitely our favorite!
FSF: How many dresses are currently in your inventory?
LVEB: At any given point, we have about 300 bridal gowns on hand. And on top of that, we have a collection of veils, accessories and special occasion gowns too.
FSF: Alright, so before we go any further, lets talk about how LVEB was born. How did bridal consignment come about? And why bridal consignment?
LVEB: We had both been in half a dozen weddings and planned our own weddings knowing the pain of that "wedding budget". We realized there was a void in the South Florida bridal market. There were brides compromising on some aspect of their dream wedding to have an out-of-budget designer gown they just had to have. We knew if we could get these gowns for less, brides would line up for them! And we'd also be helping past brides who had invested so much to get some money back or help bridal shops who were stuck with samples make room for their new collections. It was always important to us that a bride wouldn't miss out on the luxurious experience of buying her wedding dress. And that's really what we love most about La Vie En Blanc - we provide a luxury experience for all brides, regardless of the their budget.